1. Concept Art
These types of illustration include Fantasy illustrations, illustrations for Gaming, Animation, and One-Pager Fine Illustrations. The term concept first appeared back in the 1930s, used probably first by Disney and it was used in the automotive industry as well. In concept illustration, the artists create several interpretations (concept) of a certain theme, from which the client can choose and see the different stages, development, and the process of creation of the illustration.
Some of the comic/graphic novel illustration authors you might want to see:
2. Illustrations for children
Children book illustrations can be very diverse – from realistic, full with details illustrations to very simplified, child-like, naive drawings. It depends on the story, the target age group, and many more. Nevertheless, children’s illustrations are colorful, narrating, there is always something happening. The characters are cute and friendly.
Some of the children’s illustration authors you might want to see:
3. Comics/ Graphic Novels
Some of the comic/graphic novel illustration authors you might want to see:
4. Books / Publications / Editorial
Did you know that luxury books on geographical topics and natural history, and some children’s books, had printed illustrations that were then colored by hand in Europe, none of the experimental techniques for true color printing became widely used before the mid-19th century.
Today, a book illustration could be designed in any technique and then printed. This style is very versatile and depends on the vision of the author and the subject of the book. Illustrators try to create eye-catching covers in order to compete with the piles of books in bookshops. It is a very specific style, which demands catching the viewer’s attention, giving a hint of what is inside the book, and sometimes, it is the cover that sells the book (or publication).
Some of the book illustration authors you might want to see:
5. Advertising
While book and publication illustrations should be supporting and illuminating a certain idea, without stealing the show from the text, and advertising type of illustration is meant to do just that – grab your attention and make a lasting impression on one big idea or brand/product. Many companies choose illustration as the medium to send their message to the audience, because the style better translates the idea than photography, for example.
Some of the advertising illustrations you might want to see:
6. Packaging
The rise of digital technologies in the latter half of the 20th century allowed businesses to scale rapidly and become global. With unprecedented competition, packaging came to be the way of differentiating the product on the shelf. For some businesses such as jewelry, bakery, and children’s products, illustration is the most successful choice. It offers a personalized touch, elegance, and custom feel.
Some of the packaging illustrations you might want to see:
7. Branding / Logo
Branding/Logotype of illustration is a very specific style, requiring a certain set of skills. For example, a logo should be recognizable and readable in smaller sizes. Therefore, the illustrator should carefully plan the details of the logo. Logos should be simple yet grab attention and be memorable. Sometimes, businesses need more than a logo illustration, but mascots, cantonized versions of their employees, or products. With their help, the brands enhance their presence and impression on customers.
Some of the branding/logo illustrations you might want to see:
